A Study on Course Content Requirements and Design Strategy of Tea Art E-Learning

Tea art is not only an important component of tea culture, but also the main way to spread tea culture. Traditional tea art mainly depends on face-to-face instruction between tea art specialists and students. With the development of science and technology, E-learning becomes more and more popular. People also start to learn tea art by online teaching video. How to develop and design effective E-learning method of tea art is becoming urgent. Therefore, the study used literature research method and expert interviews method to sum up the course content requirements of tea art E-learning. Then, applying Kano Model to summarize four attribute categories requirements (attractive attribute; one-dimensional attribute; must-be attribute and indifferent attribute); concluded the design and development strategies for it by Focus Groups Method. It hopes to provide reference for relevant tea art teaching staff and promote the online teaching process of tea art.