Analysis on the Operation Strategy of Educational Bookstore from the Perspective of Place Spirit
Abstract:
In the past of decade, the rise of the Internet and the rapid development of digital publishing, and e-commerce platforms have caused a tremendous impact on the traditional educational physical bookstores. A large number of traditional education bookstores are facing the crisis of high awareness, low recognition and brand aging. This paper Based on the deconstruction and interpretation of the place spirit, and combine the brand development status of educational bookstores, to explores the management strategies of educational bookstores. By the methods of grasping spatial characteristics, constructing spiritual connotation and embracing internet business in educational bookstores, the result of paper looks forward to providing reference and inspiration for the development of Educational Bookstore in the new era.
Keywords:
Place Spirit, Educational Bookstore, Operation Strategy
pages:
185-188
Year:
2019
Published in:
2nd Eurasian Conference on Educational Innovation 2019
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