Color word association in Fujian and Guangdong

Yan, Wen-jie1,2,a, Chiou Shang-chia2,b
 
1Faculty of Clothing and Design, MinJiang University,Fuzhou 350108,China
2Graduate School of Design, National Yunlin University of Science and Technology,Douliou,
Yunlin 64002,Taiwan
 
Abstract: 
The investigation of "HONG and CHI" as color words has been a topic of constant discussion in Chinese. This study aims to understand the color words HONG and CHI association in Fujian and Guangdong universities and Secondary school students. The result shows students from Fujian and Guangdong linked the "HONG" with "China". The word "CHI" is more general in terms of association. At the same time that the word "CHI" is not only associated with red fruits and vegetables, but also includes "Yellow fruits and vegetables" (such as persimmons, oranges, and squash).
 
Keywords: 

hong, chi, color words,words association

pages: 

371-374

Year: 

2019

Published in: 

2nd Eurasian Conference on Educational Innovation 2019

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