Constructing the Consensus Map for Imageries of Green Household Appliances of Design Students

Jui-Che Tu^a, Min-Chieh Shih^b

^aNational Yunlin University of Science and Technology

^bSouthern Taiwan University of Science and Technology

^a123, University Road, Section 3, Douliou, Yunlin 64002, Taiwan R.O.C.

^b1, Nan-Tai Street, Yungkang Dist., Tainan City 710, Taiwan R.O.C.

^a Tel: +886-5-534-2601, tujc@yuntech.edu.tw

^bTel: +886-6-253-3131, minishi0814@gmail.com, Corresponding Author.

Abstract:

In the category of design education, the effective transmission and understanding of knowledge are the key elements for the success of design practice. Although the design teaching method is two-way communication between teachers and students, cognitive gaps in teaching contents often occur, especially in a product design course. In order to achieve consistency in cognition and teaching, this research took green household appliances as the example, and applied the Zaltman Metaphor Elicitation Technique (ZMET) and the Means-End Chain(MEC) Theory, in order to explore the experience and opinions of students in a design department. According to the analysis results, 27 common constructs were obtained, including 9 attributes, 10 consequences, and 8 values, and 3 major expectation dimensions were summarized, namely “environmental sustainability”, “use feeling”, and “life & health”. Moreover, according to the consensus, the ACV connection model was confirmed. The results of this research can be provided to teachers as course guidance to develop green products and expand student’s opportunities to realize the specific goal of product design.

Keywords:

Consensus Map, Green Household Appliances, Means-End Chain (MEC), Zaltman Metaphor Elicitation Technique(ZMET)

pages:

13-16

DOI:

https://doi.org/10.35745/ecei2019v2.004

Year:

2019

Published in:

2nd Eurasian Conference on Educational Innovation 2019

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