Discussing the innovative experience design model of tourism factory—A case study on Shiroi Koibito Park in Hokkaido, Japan

Hsieh Hsiu-Ching1, Huang Chun-Yu2, Zhuang Yun-Ci3
1Department of Creative Design, National Yunlin University of Science and Technology
2, 3Graduate School of Creative Design, National Yunlin University of Science and Technology
In the experience economy era, a pleasure experience is the key success factor in modern tourism factories. Taking Shiroi Koibito Park in Hokkaido, one of the most representative chocolate tourism factories in Japan, as the object, this study aims to discuss how a tourism factory creates impressive experience for consumers. A consumer-centered “innovative experience design model of tourism factory” is constructed to analyze the experience design of a tourism factory so as to enhance consumers’ user experience and verify the practicability of the model. The research is preceded in two stages. Based on Shiroi Koibito Park in Hokkaido as the case analysis, the “innovative experience design model of tourism factory” is constructed at the first stage to preliminarily verify the practicability. The research result is expected to propose related suggestions for tourism factories in Taiwan proceeding aesthetic and creative experience process design through the “innovative experience process”.

tourism factory, experience aesthetics, user experience and experience design





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Eurasian Conference on Educational Innovation 

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