Discussion on Key Factors Influencing Communication Design of Beijing Palace Museum Cultural and Creative Products from the Perspective of Sustainable Development
In recent years, the development and design of the Beijing Palace Museum's cultural and creative products has become a hot topic in the field of cultural and creative products design. These products are also the focus of recent visits by tourists visiting the Palace Museum in Beijing; however, due to the designer's products for cultural and creative products The development, design cognition and expected effect are often unable to achieve the satisfaction of consumer satisfaction; many criticisms point out that cultural and creative products do not truly convey the meaning of the Forbidden City cultural story, and how to enhance the public's aesthetic power and deep understanding of culture. Especially worthy of improvement and thinking. This study explores the communication design of the Beijing Palace Museum's cultural and creative products from a sustainable perspective, and comprehensively discusses the cultural and creative products in the field of cultural creation and product design, and constructs a more comprehensive view from the outside, in view of the outside world's cultural relics for the Beijing Palace Museum. The criticism of the product, starting from the observation of the current situation of cultural and creative products design, in-depth analysis of the main problems in cultural and creative products design, to rethink the significance, positioning and function of cultural and creative products design, and finally, and the Beijing Palace Museum Cultural and Creative Products Forming and proposing new proposals to allow the development of the Beijing Palace Museum's cultural and creative product design to have a more solid foundation for thinking. Therefore, it plays a guiding and demonstrating role for other museums and is of great benefit to the promotion of traditional Chinese culture.
Beijing Palace Museum, cultural and creative products, communication design, sustainable design
2nd Eurasian Conference on Educational Innovation 2019
Full paper download: