Discussion on Key Factors Influencing Communication Design of Beijing Palace Museum Cultural and Creative Products from the Perspective of Sustainable Development

Li-Xia Liu1,2,a, Jui-Che Tu2,b, Yang Cui3*,c
 
1Beijing Union University, Beijing 100101, China
2Graduate School of Design, National Yunlin University of Science and Technology, Yunlin 64002, Taiwan
3Beijing Technology and Business University, Beijing 100048, China
Corresponding author: cy_arc@126.com Tel.: +86 18810910958.
 
Abstract: 
In recent years, the development and design of the Beijing Palace Museum's cultural and creative products has become a hot topic in the field of cultural and creative products design. These products are also the focus of recent visits by tourists visiting the Palace Museum in Beijing; however, due to the designer's products for cultural and creative products The development, design cognition and expected effect are often unable to achieve the satisfaction of consumer satisfaction; many criticisms point out that cultural and creative products do not truly convey the meaning of the Forbidden City cultural story, and how to enhance the public's aesthetic power and deep understanding of culture. Especially worthy of improvement and thinking. This study explores the communication design of the Beijing Palace Museum's cultural and creative products from a sustainable perspective, and comprehensively discusses the cultural and creative products in the field of cultural creation and product design, and constructs a more comprehensive view from the outside, in view of the outside world's cultural relics for the Beijing Palace Museum. The criticism of the product, starting from the observation of the current situation of cultural and creative products design, in-depth analysis of the main problems in cultural and creative products design, to rethink the significance, positioning and function of cultural and creative products design, and finally, and the Beijing Palace Museum Cultural and Creative Products Forming and proposing new proposals to allow the development of the Beijing Palace Museum's cultural and creative product design to have a more solid foundation for thinking. Therefore, it plays a guiding and demonstrating role for other museums and is of great benefit to the promotion of traditional Chinese culture.
 
Keywords: 

Beijing Palace Museum, cultural and creative products, communication design, sustainable design

pages: 

293-296

DOI: 

https://doi.org/10.35745/ecei2019v2.076

Year: 

2019

Published in: 

2nd Eurasian Conference on Educational Innovation 2019

Full paper download: 
PDF icon 293-296.pdf