INTUITIVE THINKING AND METHODOLOGICAL CREATION IN DESIGN
Abstract:
Does a good design work come from a well-thought-out plan or from a spark of inspiration? This study begins by addressing these two viewpoints and goes on to discuss the differences between works created through intuitive thinking and through methodological creation. Novice design students serve as the subjects of this study. In the study, subjects have to complete a design task; they are provided with sensory stimulation and asked to convert these stimuli into visual images. The designs are then created using textual representations. After completing the design task, participants’ attitudes toward the two creative methods are surveyed using questionnaires.
This study presents two results. First, intuitive thinking can be used to quickly establish the contours of a work, but methodological creation can refine the depth of a work. We suggest that different strategies be adopted for different stages of work for a given design. In the initial stage of creation, intuitive thinking can establish an overall framework for a design, while the introduction of methodological creation toward the middle and latter stages of a design can increase the depth of the work. Second, intuitive thinking can imbue emotional elements into a design, while methodological creation makes one more adept at conceptual interpretation. Therefore, different modes of creation may be selected based on the differences in design objectives. For purely creative interpretations of personal emotions, we suggest use of intuitive thinking, whereas for works whose objectives are persuasive in nature, methodological creation can be adopted.
Keywords:
intuitive thinking, methodological creation
pages:
163-166
DOI:
10.35745/icice2018v2.041
Year:
2018
Published in:
2nd International Conference on Information, Communication and Engineering (ICICE 2018)
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