A Study on the Advertisement Design for Architectural Interior Spatial Conditions in Shun Pao During 1912-1949

Jiaman Xing1,2,a, Fangsuey Lin3,b, Chi Shyong Tzeng3,c
 
1Associate Professor,College of Arts and Humanities, Ningbo University of Technology,
No.201,Fenghua Road,Jiangbei District, Ningbo 315211, China
2Ph.D.student ,Graduate school of Design,National Yunlin University of Science and Technology,
123 University Road,Section 3,Douliu,Yunlin 64002,Taiwan, R.O.C.
College of Arts and Humanities, Ningbo University of Technology, Ningbo 315211, China
3Professor, Dept.of Visual Communication Design, National Yunlin University of Science and Technology,123 University
Road,Section 3,Douliu,Yunlin 64002,Taiwan, R.O.C.
 
Abstract: 
In the first half of the 20th century, the Chinese society fell into colonization under the continuous economic and cultural aggression from imperialist countries. Shanghai successively set up a number of international settlements and became a contending focus for countries. The intense economical competition between China’s national bourgeoisie and imperialist countries enabled the advertisement industry to achieve its prosperous stage, while newspaper advertisement was the advertisement media with best price and great communication effect at that time. A large number of various advertisements were delivered on the influential Shun Pao with many of them adopting marketing approaches via stories in architectural interior space scenes, thus to stimulate and guide consumers to know and enjoy the products. The Study, upon the advertisements of architectural interior spatial conditions in Shun Pao during 1912-1949, will probe into and analyze both application trend and features of the advertisement design.
 
Keywords: 

Shun Pao, Architectural Interior Spatial, Advertisement Design

pages: 

173-176

DOI: 

https://doi.org/10.35745/ecei2019v2.045

Year: 

2019

Published in: 

2nd Eurasian Conference on Educational Innovation 2019

Full paper download: 
PDF icon 173-176.pdf