The Study of Commercial Business Model of Circuit Training in Elder People Health Club

Lei-Chuan Lin^1,^a, Chien-Ming Tseng^2,^b, Chao-Hsing Yang and^3,^c,^*, Kuei-Shu Hsu^4,d

¹Planning and Promotion Department, Metal Industries Research and Development Center, Taiwan

²Energy and Agile System Department, Metal Industries Research and Development Center, Taiwan

³Department of Sports Management, Chia Nan University of Pharmacy & Science, Taiwan

^4*Department of Recreation and Health Care Management, Chia Nan University of Pharmacy & Science, Taiwan

^aleichuan@mail.mirdc.org.tw, ^bming@mail.mirdc.org.tw, ^cyl64651210@mail.cnu.edu.tw, ^d,*,kshsu888@gmail.com

Abstract:

The primary aim of this research is to understand the commercial feasibility of gymnastic ring equipment at senior citizen fitness clubs. Through a literature review, we discovered the “four sectors and nine factors” operation model theory. They are a. consumer interface, which mainly consists of target customers, distribution channels, customer relationships, etc.; b. service interface, which consists of value propositions; c. internal management, which consists of critical activities, resources, and partners; and d. finances, which consist of cost structure and revenue streams. We used these to build the senior citizen fitness club operation model.

Keywords:

Elder People, Elder People, Business Model

pages:

525-528

DOI:

https://doi.org/10.35745/ecei2019v2.134

Year:

2019

Published in:

2nd Eurasian Conference on Educational Innovation 2019

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