A Study on the Preference of Female Office Workers for the Color of Automobile Interior
Abstract:
With the evolvement of the era, females have more and more independent abilities of economy. Female drivers become a current trend so that it’s hard to ignore the market for them. In a highly competitive automobile market, drivers usually spend much time in the car, so when purchasing cars, modern consumers not only consider dynamic performance, rein, energy saving and active passive safety integration, but also the style and the texture of the automobile interior design, which have distinctly important relation with the five senses. Among them, the color of automobile interior as a consumer’s initial impression, it is easy to affect consumers’ desire to buy. Female consumers’ preference for the color of automobile interior is even more pronounced. Therefore, if the design of the color of automobile interior meets the needs of female consumers, it will make the female driver feel intimate and comfortable. It can also be used as a reference for the design of the automobile industry.
Keywords:
Female Office Workers, Lifestyle, Automobile Interior Color, Preference
pages:
5-8
Year:
2019
Published in:
2nd Eurasian Conference on Educational Innovation 2019
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