A Study of Product Form Preference of The Elderly
Abstract:
Population aging is a phenomenon faced by most of the countries around the world. Despite the fact that there is an increasing number of consumers, there is a lack of studies investigating the psychological dimension of elderly consumers for products.
The research is implemented from the perspective of Kansei Engineering, to summarize the product images anticipated by the elderly and the product shapes preferred by the elderly through questionnaire survey, selection of picture, interview with respondents, and statistical regression analysis, and by taking the products commonly used by the elderly in their daily lives as an example.
Preliminary understanding of the basic cognition of the elderly on shape and image interpretation as a result of the research will contribute to the accumulation and succession of design experience on one hand and will provide a reference in product design practice on the other hand.
Keywords:
the elderly, anticipant images, form elements, design practice.
pages:
89-92
Year:
2019
Published in:
2nd Eurasian Conference on Educational Innovation 2019
Full paper download:
