A Study on The Service Design of Convenience Store “FamilyMart” in Taiwan: From a Viewpoint of New Retail
Abstract:
In self-determination theory, there are six stages in the process from no motivation to intrinsic motivation, so that the service designer can cut through the concept of motive to add value to the existing service. From the manufacturing Society to the information society in modern Taiwan, the industrial nature came to the innovation economy from the production economy, so far the user's concern is not only the "product" itself, but more importantly the value that the product can bring to the user. Therefore, to explore how to create a combination of service and product value network, the enterprise has a substantial strategic significance, become the key to success. Ma Yun proposed " New Retail" at The Computing Conference 2016. Is it a new concept for convenience store "Family Mart" in Taiwan? How does the service design work and operate? What is the nature difference between Taiwan and China's convenience stores?
Keywords:
Consumer Experience, Consumer Society, Service Design, New Retail. Marketing
pages:
257-260
Year:
2019
Published in:
2nd Eurasian Conference on Educational Innovation 2019
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