The Transformation and Development of Visual Communication Design in Local Colleges and Universities from The View of Cultural and Creative Industry

Lu Lan
Xiangnan University, Academy of Art and Design
Chenzhou In Hunan,423000
With the rapid development of cultural creative industry, market puts forward news requirements to visual communication design major in colleges and universities. Under such circumstances, visual communication design major abstracts: With the rapid development of cultural creative industry, market puts forward news requirements to visual communication design major in colleges and universities. Under such circumstances, visual communication design major not only should develop cultural creative industry to combine tightly with market, it also should promote the production -teaching-research integration to provide intellectual and talent support for the development of local cultural creative industry.

cultural and creative industries, visual communication design, transformation and development





Published in: 

2nd Eurasian Conference on Educational Innovation 2019

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