Ultrasonic Two-dimensional Code in the Use of Marketing

Li-Hsing Ho1, Chi-Sheng Ho2
 
1Department of Technology Management, Chung Hua University
707, Sec. 2, WuFu Rd., Hsinchu 300, Taiwan R.O.C.
E-mail: ho@chu.edu.tw
2Ph.D. Program of Technology Management, Chung Hua University
707, Sec. 2, WuFu Rd., Hsinchu 300, Taiwan R.O.C.
 
Abstract: 
As smartphones have become widely adopted, they have also become a highly popular target for marketing. Quick response (QR) codes are a commonly used tool for pushing marketing campaigns targeting smartphone users. The current study tested a method of transmitting QR code-stored data through ultrasonic waves, and applied this method in three marketing scenarios. The method shifts the current model of QR-based smartphone marketing from “consumer-initiated” QR code scanning to “campaigner-initiated” information transmission. It has the potential to maximize the effectiveness of marketing campaigns because it substantially increases the ease and convenience of gaining information for consumers.
 
Keywords: 

marketing, ultrasonic, QR code, smartphone

pages: 

39-42

Year: 

2018

Published in: 

Eurasian Conference on Educational Innovation 

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