Ultrasonic Two-dimensional Code in the Use of Marketing
As smartphones have become widely adopted, they have also become a highly popular target for marketing. Quick response (QR) codes are a commonly used tool for pushing marketing campaigns targeting smartphone users. The current study tested a method of transmitting QR code-stored data through ultrasonic waves, and applied this method in three marketing scenarios. The method shifts the current model of QR-based smartphone marketing from “consumer-initiated” QR code scanning to “campaigner-initiated” information transmission. It has the potential to maximize the effectiveness of marketing campaigns because it substantially increases the ease and convenience of gaining information for consumers.
marketing, ultrasonic, QR code, smartphone
Eurasian Conference on Educational Innovation
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