Ultrasonic Two-dimensional Code in the Use of Marketing
Abstract:
As smartphones have become widely adopted, they have also become a highly popular target for marketing. Quick response (QR) codes are a commonly used tool for pushing marketing campaigns targeting smartphone users. The current study tested a method of transmitting QR code-stored data through ultrasonic waves, and applied this method in three marketing scenarios. The method shifts the current model of QR-based smartphone marketing from “consumer-initiated” QR code scanning to “campaigner-initiated” information transmission. It has the potential to maximize the effectiveness of marketing campaigns because it substantially increases the ease and convenience of gaining information for consumers.
Keywords:
marketing, ultrasonic, QR code, smartphone
pages:
39-42
Year:
2018
Published in:
Eurasian Conference on Educational Innovation
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