Ultrasonic Two-dimensional Code in the Use of Marketing

Li-Hsing Ho1, Chi-Sheng Ho2
 
1Department of Technology Management, Chung Hua University
707, Sec. 2, WuFu Rd., Hsinchu 300, Taiwan R.O.C.
2Ph.D. Program of Technology Management, Chung Hua University
707, Sec. 2, WuFu Rd., Hsinchu 300, Taiwan R.O.C.
 
Abstract: 
As smartphones have become widely adopted, they have also become a highly popular target for marketing. Quick response (QR) codes are a commonly used tool for pushing marketing campaigns targeting smartphone users. The current study tested a method of transmitting QR code-stored data through ultrasonic waves, and applied this method in three marketing scenarios. The method shifts the current model of QR-based smartphone marketing from “consumer-initiated” QR code scanning to “campaigner-initiated” information transmission. It has the potential to maximize the effectiveness of marketing campaigns because it substantially increases the ease and convenience of gaining information for consumers.
 
Keywords: 

marketing, ultrasonic, QR code, smartphone

pages: 

39-42

DOI: 

https://doi.org/10.35745/ecei2018v1.009

Year: 

2018

Published in: 

Eurasian Conference on Educational Innovation 

Full paper download: 
PDF icon 39-42.pdf