Use Importance-Performance Matrix Analysis to Understand Training Practices on ICT Literacy and Critical Thinking

Shinyi Lin1*, Hsiang-Chih Hu2, Chou-Kang Chiu3
1Master Program of Business Administration, National Taichung University of Education
2Department of Business Administration, Asia University
3Master Program of Business Administration, National Taichung University of Education
The study aims to explore how the participants vary in their self-efficacious belief and motivation after using critical thinking online training units integrated by information and communication technologies (ICTs), abbreviated as iCT2, in the both academe and industry context. Based on the quasi-experimental pre-post research design with stratified sampling, the researcher has completed the empirical validation administered to the 739 research participants with valid return of 75%. The research finding indicates that enactive master of the domain knowledge is directly influenced by vicarious modeling and sense of arousal, and indirectly by verbal persuasion. Extending the results of PLS-SEM, the importance-performance matrix analysis (IPMA) takes the performance of each construct into account, and contrasts the structural model total effects (importance) and the average values of the latent variable scores (performance) to highlight critical determinants for the improvement of management practices. The IPMA requires obtaining the total effects of the relationships of all the other constructs (i.e., AR, VM, and VP) on the target construct of EM to indicate their importance. The total effect of a relationship between two constructs is the sum of all the direct and indirect effects in the structural model; that is, the total effect equals to direct effect and indirect effect. The three determinants tend to be equally performed, however, vicarious modeling (VM) is of high importance compared to verbal persuasion (VP) and sense of arousal (AR). Related to iCT2 training practices and effectiveness assessment, the research finding is aligned to the issues of training transfer and talent development in bridging the potential candidates in academe to the professionals in industries.

information and communication technologies (ICTs), critical thinking, importance-performance matrix analysis (IPMA), self-efficacious belief





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Eurasian Conference on Educational Innovation 2018

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